Ever wondered how to put a price tag on a business? Enter valuation multiples - your secret weapon for comparing companies and determining fair market value. For small and medium-sized enterprises (SMEs), mastering these multiples isn't just helpful - it's essential. Think of them as your financial compass: buyers use them to navigate profitability, growth potential, and risk factors, while sellers rely on them to build a compelling case for their asking price.

This article explains key valuation multiples and how they apply to SME transactions.

What Are Valuation Multiples?

Valuation multiples provide a quick and practical way to estimate a company's value based on its financial performance. In SME transactions, four key multiples are commonly used:

  1. EBITDA multiple: Measures core profitability before financing and non-cash expenses.
  2. Revenue multiple: Useful when EBITDA is unreliable or negative.
  3. EBIT multiple: Accounts for capital expenditures, making it relevant for asset-heavy industries.
  4. Net income multiple (P/E ratio): Focuses on equity value, mostly used in public company valuations.

Each multiple has its specific applications, advantages, and limitations.

Key Valuation Multiples in SME Transactions

1. EBITDA Multiple

The EBITDA multiple—calculated as Enterprise Value (EV) divided by EBITDA—measures a company's core profitability before interest, taxes, and non-cash expenses like depreciation and amortization. This makes it ideal for comparing businesses with different capital structures. It's most commonly applied in industries with stable earnings, such as food & beverage, manufacturing, and professional services.

Formula: Enterprise Value (EV) / EBITDA

Example: A company with an EBITDA of $2 million and an industry average EBITDA multiple of 6× has an estimated value of $12 million. Companies with strong margins and recurring revenue command higher multiples, while businesses with unstable cash flow receive lower ones.

2. Revenue Multiple

The revenue multiple serves as an alternative when EBITDA is unreliable or negative. Calculated as Enterprise Value (EV) divided by Revenue, it's especially relevant in high-growth sectors like SaaS and technology, where companies may prioritize market share over immediate profitability.

Formula: Enterprise Value (EV) / Revenue

Example: A company generating $5 million in revenue with an industry revenue multiple of 2× would be valued at $10 million ($5M × 2 = $10M). However, businesses with lower margins typically receive lower revenue multiples due to less predictable profitability.

3. EBIT Multiple

The EBIT multiple—calculated as Enterprise Value (EV) divided by EBIT—accounts for depreciation and amortization, making it particularly relevant for asset-heavy industries such as logistics and construction. It provides a clearer picture of operational profitability after considering capital expenditures.

Formula: Enterprise Value (EV) / EBIT

Example: A company with an EBIT of $1.5 million and an EBIT multiple of 7× would have an estimated value of $10.5 million ($1.5M × 7 = $10.5M).

4. Net Income Multiple (P/E Ratio)

The net income multiple—also known as the price-to-earnings (P/E) ratio—measures a company's equity value rather than enterprise value. Calculated as Equity Value divided by Net Income, it's more common in public market valuations. Since this multiple is influenced by tax strategies and capital structure, it's less frequent in private M&A transactions.

Formula: Equity Value / Net Income

Example: A company with a net income of $1 million and a P/E multiple of 10× would have an equity value of $10 million ($1M × 10 = $10M). However, most private M&A transactions favor EBITDA or EBIT multiples over net income.

Factors Affecting Valuation Multiples

Several key factors influence a business's valuation multiple, including industry trends, company size, profitability, buyer type, and overall economic conditions.

  1. Industry and Market Conditions: Businesses in high-growth industries command higher multiples, while companies in declining sectors face lower valuations.
  2. Business Size and Market Position: Larger companies attract higher multiples due to perceived lower risk and greater market stability. Niche businesses with strong competitive advantages may also achieve premium valuations.
  3. Profitability and Cash Flow Stability: Companies with high profit margins and predictable cash flow earn higher multiples, while businesses with inconsistent earnings face valuation discounts.
  4. Buyer Synergies: Strategic buyers may pay a premium when acquisitions create cost-saving or revenue-generating synergies. Financial buyers, like private equity firms, typically apply more conservative multiples based on standalone performance.
  5. Economic Conditions and Interest Rates: Low interest rates tend to increase valuation multiples by making acquisitions cheaper to finance. During economic downturns, cautious buyers lead to lower multiples.
  6. Understanding these valuation drivers helps business owners position their companies for the best possible deal in an M&A transaction.

How to Choose the Right Valuation Multiple

Selecting the appropriate valuation multiple depends on several key factors. Industry benchmarks from recent M&A deals provide useful reference points. The business's financial health—including profitability and cash flow consistency—plays a crucial role. The buyer type (strategic or financial) influences the valuation method. Market trends matter too, as industry dynamics and economic conditions affect valuation levels. For SME owners planning to sell, experienced M&A advisors help ensure accurate and competitive valuations.

How The Funding Assembly Supports SME Valuations

The Funding Assembly specializes in mergers and acquisitions for SMEs in the F&B sector across Southeast Asia. We help business owners understand the valuation process and apply the right multiple for their specific industry. Our team works closely with sellers to position their business effectively in the market, ensuring they attract the right buyer—not just any buyer. Beyond valuation, we assist in structuring deals to maximize value and facilitate a smooth transition.

For business owners considering a sale, reaching out to our team can provide valuable insights into the M&A process. Contact us at contact-us@thefundingassembly.com to discuss your business valuation and find the right buyer for your company.


Learn how M&A valuation multiples like EBITDA and revenue multiples apply to SME sales. Understand how to value your business and attract the right buyers.

Keywords:

  • M&A valuation multiples
  • EBITDA multiple
  • Revenue multiple
  • SME business valuation
  • Enterprise value
  • P/E ratio
  • EBIT multiple
  • Selling a business
  • Company valuation