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Simplify SME M&A with Zero Upfront Fee.

We focus on selling companies with SGD2 million to SGD20 million in revenue.

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Unique Selling Proposition

Why choose us?

$0 until M&A is successful

No upfront fees. No retainer. Our success based fees are transparent and all inclusive.

6 months target

Our automated solutions guides you on a step by step approach.

Quality

Qualified Buyers, Serious Sellers, Better Deals.

The Funding Assembly made our M&A journey so much smoother - The Founder, Eric, is patient in guiding us to complete the complex due diligence process and ensure that the deal is completed successfully!

Mr Lee

Founder of Strudel Co

How it works

Prospecting

Qualifying business owners and investors to ensure only serious parties enter TFA's matching platform. This means more meaningful deals, time saved and higher closing rates.

Key Actions

Initial Consultation and Assessment

1-1 Consultation to understand your business, goals, and expectations. Selling your legacy is never easy. We will address your doubts, answer key questions, and outline the next steps in the M&A process.

Outcome

Sign Non Disclosure Agreements

Confidentiality Secured to ensure all sensitive business information remain 100% private.
Sign Appointment and Commission Agreements

Commitment Established to formalise the engagement, protect both parties and set clear expectations.

Onboarding

We guide you through our seamless onboarding, collecting key business information and ensuring confidentiality. This step sets the foundation for a smooth transaction..

Key Actions

Set up secured Data Room

Authorised access only with document audit trail display.
Submit documents for preliminary due diligence

Upload 3 years financial statements, operational and business information
Conduct valuation and build financial projections

Assess business financials and build adjusted profit and loss statement for evaluation

Outcome

One Page Teaser

A high-level, no-name summary of your business designed to attract serious buyers while protecting sensitive details.
Confidential Information Memorandum

A comprehensive business profile covering financial performance, operations, growth potential and key risks presented only to qualified buyers under NDA.
Normalized financial model and market valuation

Refine your financials to reflect operating profitability and market position, ensuring buyers see accurate, transparent, and comparable figures.

Listing

Your business is professionally packaged with a compelling story and financial insights. Our AI-driven platform ensures your listing reaches the right audience while maintaining full discretion.

Key Actions

Engage with Strategic Partners for sourcing

Tap into exclusive quality pool of Buyers based on strategic and investment needs
Build a targeted buyer prospect list

Based on industry fit, financial capability and strategic interest.
Pre-screen Buyers

Filter only serious, ready, qualified investors to move forward

Outcome

Qualified list of Buyers

A curated selection of pre-vetted buyers who meet financial and strategic criteria. Provides for high intent negotiations, effective discussions, saving you time and accelerating deal velocity.

Matching

We connect sellers with pre-screened buyers based on strategic fit, investment criteria, readiness and long-term value alignment. This ensures high intent discussions that lead to serious negotiations and faster deals.

Key Actions

Sign NDA with Qualified Buyers

Protect your business and ensure confidentiality
Physical Site Visit

Allow you to build confidence in the M&A Deal and the Buyer
Address Buyer's Concerns

Provide clarity on business growth potential, risks and operational continuity

Outcome

List of Buyer FAQs

A structured summary addressing common buyer concerns to streamline discussions.
Buyer's indicative terms

Preliminary agreement outlining valuation, deal structure, and acquisition conditions.
List of Negotiated Material Deal Breakers

Identifying and resolving critical issues that could impact deal closure.

Term Sheet

A clear term sheet sets the foundation for a successful deal by eliminating ambiguity, reducing risk and accelerating decision-making.

Key Actions

Determining the Exclusive Negotiation Period

Establishing a timeframe where the seller commits to exclusive discussions with the buyer during due diligence.
Negotiate and Refine Key Terms

Finalise selling price, deal structure, payment terms and transition plans to align with all parties.
Defining Buyer’s Due Diligence Requirements

Outline the financial, legal, and operational information

Outcome

List of due diligence items

A structured checklist covering financial reports, legal documents, operational details, and key business insights required for buyer verification.
Signed Term Sheet

A legally non-binding but mutually agreed document setting clear expectations.

Due Diligence

Our Deal Management System ensures a structured, transparent and audited process.

Key Actions

Update data room

Organizing and uploading all required financial, legal, and operational documents.
Granting Buyer’s Secure Access

Provide controlled access to the data room while maintaining confidentiality and compliance.
End-to-End Support for Due Diligence

Facilitate buyer queries, coordinate document submissions, and address key concerns to keep the process smooth and timely.

Outcome

Completed Due Diligence Checklist

A verified set of documents ensuring all buyer requirements are met.
Finalised Data Room with Audit Trail

A fully documented and time-stamped repository, ensuring transparency and accountability throughout the due diligence process.

Signing of Contract

With due diligence completed, we move to formalise the Contract and ensure all terms are in place for a smooth closing.

Key Actions

Draft the Contract Agreement for Signing

Prepare a comprehensive legal agreement that details all terms, conditions, and obligations of both parties.
List Conditions to Close

Outline any final requirements needed to close the deal.
Reps & Warranties

State the representations and warranties provided by the seller regarding the business condition, post signing obligations and indemnity clauses.

Outcome

Signed Contract Agreement

Legally binding agreement between buyer and seller, confirming the terms of the transaction.
Payment to Sellers

Once the contract is signed, funds transferred to the seller marks the completion and the deal’s successful closure.

Fee Structure

Pay $0 Until Your Business Is Sold

The Funding Assembly believes in a fair and transparent approach to M&A. That’s why we charge no upfront fees — you only pay when your deal is successfully completed.

No Monthly Retainer Fee

Our success is tied to yours. Unlike traditional M&A advisors, we do not charge a monthly fixed fee.

100%

No Interim Payment

We only charge a fee upon a successful deal — no hidden costs, no surprises.

No Interim Payment

No expensive milestone fees. We bill on your successful term sheet and deal completion.

Fee for successful deal

Monthly Retainer Fee

Interim Fee

Base amount for closing fee calculation

Successful closing fee based on SGD5million

Success fee on Completion only

No fee

Based on transfer price

Traditional Advisor

Additional success fee on completion

Monthly retainer fee applicable

Interim fee applicable

Based on total asset value transferred

5-10%

Transaction Price	Fee Rate
SGD5 million or less	5%
> SGD5 million to SGD10 million	4%
> SGD10 million to SGD25 million	3%
> SGD25 million to SGD50 million	2%
> SGD50 million	1%

Remarks

The minimum success only fee is SGD100,000
The above fee structure and rates is set forth in the general advisory agreement between our company and the client and is subjected to contract.

Get your FREE M&A Handbook

Planning to buy or sell a business? Our essential guide provides expert insights on how to value your business, avoid common M&A pitfalls, and close deals effectively.

100% Confidentiality

All company listings are presented on a no name basis to protect your business and your privacy. Your consent is required to approve all introductions from interested buyers. You have full control over your information from the start to the end.

About Us

Ensuring Continuity for Generations of Businesses

Simplifying SME M&A

At The Funding Assembly (TFA), we are on a mission to simplify the SME mergers and acquisitions (M&A) landscape by addressing critical challenges faced by small and medium-sized enterprises. With many high-quality businesses closing down due to succession risks and retiring business owners, we are passionate about protecting the legacy and rich history of these businesses.

AI-Driven M&A Solutions

Our innovative, data-driven platform leverages AI automation to make M&A accessible and efficient for SMEs. Our success only fees ensure that we are 100% always aligned with you, to make sure that your business sale is successful.

Frequently asked questions

Everything you need to know about our service.

TFA specializes in small to medium-sized enterprises (SMEs) across various industries, with a strong focus on the food and beverage (F&B) sector. This includes: Restaurants, cafés, and kiosks, food manufacturers and distributor, ingredient suppliers and food packaging companies

Beyond F&B, we also support M&A transactions in manufacturing, distribution and service-based businesses such as logistics, education, healthcare, professional services.

Our expertise lies in industries where succession planning, operational efficiency, and brand legacy are key concerns, making us the ideal partner for SME owners looking to sell or acquire businesses.

On average, the M&A process with TFA takes around 8 months from listing to deal completion. The timeline depends on several factors, including valuation and pricing, buyer availability, due diligence and negotiation.

TFA’s automated deal flow system helps streamline the process, ensuring a faster, more efficient transaction while maintaining confidentiality and deal integrity.

Still have questions?

Send us an enquiry below!

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Testimonial

What they say about us

Hear from some of our amazing customers who have successfully sold their business.

TFA platform streamlines M&A with precision. Their AI Automation simplifies deals, ensuring efficiency and seamless execution from start to successful completion.

Waltson

Founder and Corporate M&A Lawyer
28 Falcon Law Corporation

TFA guides us step by step through the entire deal process and ensure a successful deal!

Lee & Lee

Founders, 20 years Strudel Company

TFA demonstrates professionalism, experience and patience in the entire process. I'm impressed with Eric's personal attention ensuring our due diligence is smooth!

Lim

Founder, 30 Years Bottling Company

M&A Resources

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Eric • 13 May 2025

💀 How Sellers Kill Their Own Deals — And What M&A Advisors Wish They Knew

Even the most promising deals can quietly unravel before the ink hits the term sheet. Not because the business isn’t great. Not because the buyer isn’t serious. But because the seller, often unknowingly, becomes their own worst enemy.

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Eric • 04 Apr 2025

A Business Owner Guide: Understand the M&A Journey

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Eric • 04 Apr 2025

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